Logos: Corporate ID and Branding
2011
Description
These are 11 different projects for 10 different clients, mostly for print media. Some are logo upgrades, or brand logo designs. Others logos function as title designs - for magazines, menus, and so on.
Fields
Graphic Design, Typography, Icon Design
- Lettering, Image, and Type
- Over the years, starting from a love of doing calligraphy, I focused on redrawing the basic forms of script with pencil, with emphasis on rendering in Adobe Illustrator. Besier curves have always, since first discovery, been a joy to work with, not unlike learning a craft, since there is a sense of 'bending wire' almost in working with this dimension of Illustrator. Starting from the top, B. Dalton was a logo redesign, some years back, for the script to be more legible from a distance, and from the odd angles encountered in shopping centers - thus the letter spacing and greater simplicity and consistency built in. The work was done for Michael Peters Design, as well as art direction by Chiu Li. Tigers was for an innovative, interactive exhibit to draw attention to the plight of the Bengal Tiger, an endangered species. Thus the reference to Sanskrit, and the 'jungle mystique' of ancient India.
This popular dance club outside of Saint Louis, MO, was as you can see going for a dynamic 50s look.
'Runway Hair Extensions' was for a major beauty salon in Salisbury, Australia, who contacted me for a script logo idea for their website title that they got from seeing my 'Wine List' logo. Then, as the work got underway, the project expanded into combining an illustration with the lettering, for their corporate ID, along with business cards.
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Several pieces done for a few of my clients. Logo and lettering designs, for anywhere from corporate identity, to advertising headlines, to t shirt designs.Calligraphy, Graphic Design, Typography2011 -
Various print media, from work to go on designer snowboards, to luscious holiday gift packaging, to silk scarves, to identity logos for all including electronic output.Graphic Design, Illustration, Typography2011 -
Various title designs for Broadway shows, book covers, magazine covers, etc..Branding, Graphic Design, Illustration2011 -
Various types of work from figurative lettering design, to handwriting script.Calligraphy, Graphic Design, Illustration2011 -
Love Birds, or the quotation calligraphic art, "Love is victorious..." are both for sale at $50.00 per special edition print. Price includes shipping in the US. Overseas, there would be a 10% shipping fee.Calligraphy, Illustration, Typography2011 -
These scripts were created as part of design exploratories for Victoria's Secret Beauty during the last couple of years. They did not end up going to print, or getting used.Calligraphy, Graphic Design, Typography2012